Meet the people behindStrong Law and Compliance

Strong Law and Compliance began from a home office in Spain with a simple idea: international clients should not have to explain the same business to disconnected legal, tax and accounting advisers.

Pura and Tom Strong built the firm around Spanish law, international business, structured systems and a team of professionals trusted to solve problems together. In November 2025, Teo Strong took over as CEO, bringing a data-science foundation and the same principle into the next generation: hire people smarter than you, trust them completely and keep improving the way the work is done.

Today, our departments work as one integrated team for international entrepreneurs and companies establishing themselves in Spain, from company formation and immigration through to accounting, taxation, payroll, operations and continuing compliance.

One firm, one team and one trusted partner for operating in Spain.

management

Teo Strong

Teo Strong

Chief Executive Officer.

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Teo Strong became CEO in November 2025, representing the second generation of the family firm. He brings a foundation in data science and the same principle his parents built on: hire people smarter than you, trust them completely and get out of their way. As CEO of Strong Law and Compliance, Teo leads the development of new services and the firm's technology roadmap, including the adaptation of Xero and QuickBooks Online to VeriFactu compliance in Spain. He coordinates engineering, accounting and compliance teams to create reliable, scalable workflows, using data to optimise pricing, monitor KPIs and improve processes through pipelines in R and Python. After artificial intelligence changed the professional-services landscape in 2022, Teo has focused on preparing the team to keep learning, keep growing and build what comes next. His career includes roles in data analysis and technical support at Toyon Research and Atos, as well as entrepreneurial experience focused on customer success and continuous improvement.
Lina Llorente

Lina Llorente

Counselor | Architect.

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Lina Llorente is an architect specialized in urban planning, public participation, and project management, with over 25 years of experience. She has worked with institutions such as the IDB, the World Bank, and the European Union. She currently heads the Strong Law and Compliance office in Barcelona.
Víctor García

Víctor García

Inhouse Accountant & Controller (CFO).

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Víctor is a distinguished Controller with over two decades of experience in financial management and corporate accounting. As a key member of the Strong Law and Compliance team, Víctor oversees the firm's financial reporting and compliance efforts, ensuring that all financial activities align with regulatory standards and support the firm's strategic goals.

legal team

Emma Sánchez

Emma Sánchez

Account Manager | Legal and Tax Advisor.

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Emma Sánchez Ruiz is a tax advisor and accountant with over 20 years of experience specialising in tax management for foreign clients in Spain. She is bilingual in English (C2) and has extensive experience in advising non-residents, wealth tax, Form 720 and residence permit applications. She currently works as a Tax and Sales Advisor at QML Tax & Legal Consulting, managing international portfolios and relations with public administrations. She has previously held leadership roles at firms such as Legal Matters LMC and Imont Legal Services, where she consolidated her strategic profile in international taxation and accounting management. Her career includes experience in the real estate sector, marketing and sales, as well as in multinationals such as Gillette Spain, where she led SAP projects and EDI transmissions. She has a versatile profile, is self-taught and focused on excellence.
Yaiza Guzmán

Yaiza Guzmán

Financial Controller and Legal Advisor.

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Yaiza Guzmán is a skilled legal professional with a focus on financial control and compliance. As a financial controller and legal advisor at Strong Law and Compliance in Santa Cruz de Tenerife, Yaiza ensures that financial operations align with legal standards and corporate governance.
Marcelo González

Marcelo González

Legal Advisor | Account Manager.

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Marcelo Esteban González Hernández is a lawyer and political scientist specialising in international law, compliance, and cross-border advisory. At Strong Law and Compliance in Barcelona, he advises individuals and companies navigating complex international legal and regulatory frameworks, coordinating corporate, immigration, and compliance matters with a focus on precision, efficiency, and legal certainty. His profile combines legal expertise with account management, delivering technical excellence and a high-level client experience. He has professional experience in diplomatic and multicultural environments, notably through his work with the Honorary Consulate of Burkina Faso, where he contributed to consular assistance, legal analysis, and institutional coordination. Marcelo holds a Master's Degree in Access to the Legal Profession and Legal Practice (Universitat Autònoma de Barcelona) and has completed advanced specialisation in European Migration and Asylum Law and policy (Complutense University of Madrid). He also conducts research in human rights and international legal theory, with published work on the relationship between law, power, and global inequalities. Having lived and worked across multiple jurisdictions - including Switzerland, Sweden, Spain, Canada, France, Italy, and Chile - he brings a global and adaptable perspective to legal practice. He is fluent in Spanish, Catalan, English, and French.
Pablo Sánchez

Pablo Sánchez

Legal Advisor | Account Manager.

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Pablo Sánchez is a lawyer specializing in Employment Law and holds a Master’s degree in Data Protection and Privacy. At Strong Law and Compliance in Barcelona, he is responsible for managing legal procedures, coordinating documentation, and overseeing client relations. His professional background spans legal departments across various companies, law firms, and an interim role in Hamburg, Germany. Combining an exceptional client-focused approach with fluency in Spanish, English, and Catalan, Pablo brings a versatile legal perspective and a strong international outlook to the team.
Alejandro Prieto

Alejandro Prieto

Account Manager.

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Alejandro Prieto is a dynamic professional with experience in retail, services, and marketing. He is currently an Account Manager at Strong Law and Compliance, where he assists clients with notarial, registration, and immigration procedures while also supporting the firm's digital presence, Google campaigns, and web content. His career includes roles at Dunnes Stores, SPAR and the tourism sector, which strengthened his commercial and customer service skills. Bilingual in Spanish and English, he is proficient in tools such as Figma, Canva and Mailchimp, standing out for his versatility and adaptability.

accounting and tax team

Victor Perez

Victor Perez

Senior Accountant | Tax Advisor.

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Víctor Pérez is an experienced Senior Tax Accountant with over 15 years of expertise in financial management, tax compliance, and accounting. Currently serving as a Senior Tax Accountant at Strong Law and Compliance in Santa Cruz de Tenerife, Víctor plays a pivotal role in ensuring that the firm’s clients meet all their tax obligations efficiently and accurately.
Germán Alonso

Germán Alonso

Senior Accountant | Tax Advisor.

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Germán Alonso Méndez is an accountant and tax advisor with over 25 years of experience in comprehensive accounting and tax management for companies and self-employed professionals. With a diploma in Business Studies and administrative training, he specialises in non-resident taxation, sales and property transfers. He has worked independently managing taxes, requirements and subsidies, and is proficient in tools such as A3 and Njoray. He stands out for his solid technical background and his ability to offer a rigorous and efficient service.
Aarón Sánchez

Aarón Sánchez

Accountant | Tax Advisor.

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Aaron is an accountant and tax advisor at Strong Law and Compliance, where he manages invoicing, taxes, and accounting closings, ensuring compliance and audit readiness. A specialist in Xero, QBO, and A3, he designs efficient accounting architectures and coordinates the onboarding of new clients, participating in the acquisition and definition of service scope. His experience in accounting and digital marketing, together with his international background in Portugal, gives him an analytical and versatile vision. He works fluently in English and Portuguese in multicultural environments.
Jesús González

Jesús González

Accountant.

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Jesús González is an accountant trained at the Universidad de La Laguna. As part of his studies, he completed an Erasmus year at Prešovská univerzita, where he studied Business and Management. At Strong Law and Compliance, he is part of the accounting team, bringing a solid academic foundation, an international outlook and a careful, organised approach to accounting work.
Beatriz Plasencia

Beatriz Plasencia

Tax Expert.

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Beatriz Plasencia González is a professional with a master's degree in taxation, highly specialised in the field of taxation for companies and self-employed workers in Spain. She has experience in diverse professional environments, having completed internships at firms such as Delgado Yumar Asesores and Club Inmobiliario de Canarias, as well as a scholarship at Bufete Aledo. In addition, she has worked in customer service and supplier management in the hospitality sector, which has strengthened her communication and organisational skills. Her profile combines high technical knowledge of corporate taxation with a proactive attitude and the ability to adapt to different accounting environments. She has special expertise in Quickbooks and Xero and their interpretation and transfer to the Spanish General Accounting Plan, which fits perfectly with our integration software. Bea is responsible for onboarding new clients, downloading and forwarding all notifications to clients with explanatory notes, and providing unconditional support, together with the accountant on duty, during the AEAT (Spanish Tax Agency) requirements received by our clients.
Beatriz Bejarano

Beatriz Bejarano

Finance Manager | Senior Accountant.

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Beatriz is an expert in international tax law and is currently based in Spain focusing on accounting, month-end close, and overall tax compliance for companies. She strengthens financial processes through robust internal controls and executive-ready reporting, ensuring reliable data for decision-making. She previously spent nearly a decade in the UK in senior finance and accounting roles in Bristol, leading budgeting, margin analysis, forecasting, and the consolidation of management accounts in partnership with divisional finance leadership. This international background underpins her cross-border perspective, team coordination skills, and ability to align financial performance with business goals.

labour team

Luis Bazán

Luis Bazán

Senior Legal Labour Advisor.

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Luis Bazán is a distinguished HR Director and Senior Legal Labour Advisor with extensive expertise in Employment and Commercial Law. His career spans a wide range of roles, from HR generalist positions to specialized legal advising, encompassing Employee Relations, Payroll Management, and Full Lifecycle Recruitment. His proficiency in these areas is complemented by his international experience, particularly in managing complex projects during his five-year tenure in London.
Sergio Bujalance

Sergio Bujalance

Senior Legal Labour Advisor.

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Sergio is an expert in labor relations and social security law, serving as a Labor Technician at Strong Law and Compliance. His role involves advising on socio-labor issues, ensuring compliance with labor laws, and providing strategic guidance on human resource management.
Alejandro Galera

Alejandro Galera

Legal Labour Advisor | Director of Happiness.

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Alejandro Galera is a human resources professional with experience in talent management, workplace wellbeing and organisational development. He is currently Happiness Director at Strong Law and Compliance, where he leads initiatives on workplace climate, corporate wellbeing and people policies, as well as managing the EOR department and the entire payroll, registration and deregistration processes at the TGSS. He also provides support in international mobility, occupational risk prevention and compliance. He previously worked as a Junior HR & Payroll Specialist at Deloitte, strengthening his experience in payroll administration and employee support.

digital team

Miguel Jesús Suárez

Miguel Jesús Suárez

IT Director.

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Miguel Jesús Suárez is responsible for overseeing the firm’s technological infrastructure and innovation strategy. As IT Director at Strong Law and Compliance, he ensures that all systems operate efficiently and securely, supporting the firm’s digital transformation and data protection initiatives.
Tania Monleón

Tania Monleón

Marketing Director.

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Tania Monleón is the Barcelona Office Director and Social Media Director at Strong Law and Compliance, where she oversees office operations, client communications, and the digital brand presence of the firm. With expertise in translation and cross-cultural communication, she works across English, Spanish, and Chinese to support international clients and ensure clear, effective communication in legal, business, and administrative matters. Alongside overseeing office operations, she leads the firm's social media and online presence, strengthening brand visibility and engagement across international markets.
Laia Puchol

Laia Puchol

Administrative Professional.

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Administrative professional with experience in customer service and administrative management. She previously worked at Barcelona City Council, where she was responsible for citizen assistance and administrative support. She is currently the first point of contact for clients, managing phone calls, coordinating appointments, and providing a warm and professional welcome, ensuring an efficient, organized, and trustworthy experience from the very first interaction.

founders

Pura Strong, founder and chairwoman of strong law and compliance

Pura Strong

Founder and Chairwoman.

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When Pura Strong returned to Spain in 2000, she came home because her mother was here. With two babies and deep experience in international business, Spanish law, taxation, banking and compliance, she found that the traditional advisory world was not built around those terms. So she started the firm from home with a Compaq Presario PC, a telephone-line modem and the most modern tool available at the time: the internet. Her idea was simple: there had to be a better way to work. Pura had seen how slow, paper-heavy and office-centred traditional practices could be. From the beginning, she surrounded herself with professionals smarter than herself, especially women who understood the work, cared about doing it right and were willing to build something from nothing. That became the real foundation of Strong Abogados. Pura is also a respected authority in anti-money-laundering compliance and tax fraud prevention, with experience as an expert witness for SEPBLAC and membership in the Madrid and Barcelona Bar Associations.
Tom Strong, early systems builder at Strong Law and Compliance

Tom Strong

Early systems builder.

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Tom Strong joined Pura early and helped turn the home-office idea into a working firm. An engineer with finance-technology experience at Banco Santander and Sony, he saw the same inefficiency Pura saw: professional services were drowning in outdated systems and paperwork. Tom pushed for digital records, organised workflows and structured data before most firms were ready to think that way. His work created the infrastructure that let the team think, coordinate and serve clients instead of administering paper.

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