our team

Our dedicated team, including, corporate and tax lawyers, accountants, payroll specialists, property lawyers, and anin-house architect and software engineer, works seamlessly together to ensure that all aspects of your business or property transactions are handled with the utmost efficiency.

management

Pura Strong

Pura Strong

Chairwoman | Founder.

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Pura Strong is a leading authority in the fight against money laundering and tax fraud. She serves as an expert witness for SEPBLAC and is a specialist in banking law, taxation, and wealth planning. She is a member of prestigious legal organizations, including the Madrid and Barcelona Bar Associations, and serves as a board member of the Spain-U.S. Bar Association. Pura is widely regarded as one of Spain’s most respected voices in anti-money laundering compliance.
Teo Strong

Teo Strong

Chief Executive Officer (CEO).

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As CEO of Strong Law, Teo leads the development of new services and the firm's technology roadmap, acting as Product Manager in adapting Xero and QuickBooks Online to VeriFactu compliance in Spain. He coordinates engineering, accounting and compliance teams to create reliable and scalable workflows. With an analytical profile, he uses data to optimise pricing, monitor KPIs and improve processes using pipelines in R and Python. His career includes roles in data analysis and technical support at Toyon Research and Atos, as well as entrepreneurial experience focused on customer success and continuous improvement.
Lina Llorente

Lina Llorente

Architect.

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Lina Llorente is an architect specialized in urban planning, public participation, and project management, with over 25 years of experience. She has worked with institutions such as the IDB, the World Bank, and the European Union. She currently heads the Strong Law office in Barcelona.
Víctor García

Víctor García

Inhouse Accountant & Controller (CFO).

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Víctor is a distinguished Controller with over two decades of experience in financial management and corporate accounting. As a key member of the Strong Abogados team, Víctor oversees the firm's financial reporting and compliance efforts, ensuring that all financial activities align with regulatory standards and support the firm's strategic goals.

legal team

Emma Sánchez

Emma Sánchez

Account Manager | Legal and Tax Advisor.

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Emma Sánchez Ruiz is a tax advisor and accountant with over 20 years of experience specialising in tax management for foreign clients in Spain. She is bilingual in English (C2) and has extensive experience in advising non-residents, wealth tax, Form 720 and residence permit applications. She currently works as a Tax and Sales Advisor at QML Tax & Legal Consulting, managing international portfolios and relations with public administrations. She has previously held leadership roles at firms such as Legal Matters LMC and Imont Legal Services, where she consolidated her strategic profile in international taxation and accounting management. Her career includes experience in the real estate sector, marketing and sales, as well as in multinationals such as Gillette Spain, where she led SAP projects and EDI transmissions. She has a versatile profile, is self-taught and focused on excellence.
Yaiza Guzmán

Yaiza Guzmán

Financial Controller and Legal Advisor.

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Yaiza Guzmán is a skilled legal professional with a focus on financial control and compliance. As a financial controller and legal advisor at Strong Law in Santa Cruz de Tenerife, Yaiza ensures that financial operations align with legal standards and corporate governance.
Ana Mederos

Ana Mederos

Senior Lawyer | Account Manager.

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Ana Mederos is a senior solicitor with over 10 years of experience in cross-border advisory services and representation in multiple jurisdictions. As an in-house solicitor at R20 Advisory Limited (London), she drafted corporate policies, managed disputes in England, the British Virgin Islands and Guernsey, and represented creditors in insolvency proceedings in Spain. Previously, she worked as a tax advisor at Arcoasa Consultores and as a tax lawyer at ETL Ejaso, specialising in tax planning, administrative appeals and defence in inspections. Her background in common law and practical accounting allows her to approach complex issues with a cross-cutting and pragmatic approach. At Strong Law/Incwell, Ana is a Senior Account Manager. She excels in the agile incorporation of new companies and in the review of complex contracts and legal procedures, guiding clients in their international operations with clarity, serenity and patience.
Marcelo González

Marcelo González

Legal Advisor.

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Marcelo Esteban González is a lawyer with interdisciplinary training and experience in legal, administrative and diplomatic environments. At Strong Law Barcelona, he supports management in coordinating legal documentation, internal processes and customer service. He has completed an internship at the Honorary Consulate of Burkina Faso, participating in consular management and institutional events. His experience in hospitality and events reinforces his customer focus and organisational skills. He has an academic publication on human rights and is fluent in Spanish, Catalan, English and French, bringing a global and adaptable perspective.
Pablo Sánchez

Pablo Sánchez

Legal Advisor.

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Pablo Sánchez is a lawyer with interdisciplinary training and experience in legal, administrative and diplomatic environments. At Strong Law Barcelona, he supports management in coordinating legal documentation, internal processes and customer service. He has completed an internship at the Honorary Consulate of Burkina Faso, participating in consular management and institutional events. His experience in hospitality and events reinforces his customer focus and organisational skills. He has an academic publication on human rights and is fluent in Spanish, Catalan, English and French, bringing a global and adaptable perspective.

accounting and tax team

Victor Perez

Victor Perez

Senior Accountant | Tax Advisor.

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Víctor Pérez is an experienced Senior Tax Accountant with over 15 years of expertise in financial management, tax compliance, and accounting. Currently serving as a Senior Tax Accountant at Strong Law/Incwell in Santa Cruz de Tenerife, Víctor plays a pivotal role in ensuring that the firm’s clients meet all their tax obligations efficiently and accurately.
Germán Alonso

Germán Alonso

Senior Accountant | Tax Advisor.

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Germán Alonso Méndez is an accountant and tax advisor with over 25 years of experience in comprehensive accounting and tax management for companies and self-employed professionals. With a diploma in Business Studies and administrative training, he specialises in non-resident taxation, sales and property transfers. He has worked independently managing taxes, requirements and subsidies, and is proficient in tools such as A3 and Njoray. He stands out for his solid technical background and his ability to offer a rigorous and efficient service.
Aarón Tenoury

Aarón Tenoury

Accountant | Tax Advisor.

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Aaron is an accountant and tax advisor at Strong Law, where he manages invoicing, taxes, and accounting closings, ensuring compliance and audit readiness. A specialist in Xero, QBO, and A3, he designs efficient accounting architectures and coordinates the onboarding of new clients, participating in the acquisition and definition of service scope. His experience in accounting and digital marketing, together with his international background in Portugal, gives him an analytical and versatile vision. He works fluently in English and Portuguese in multicultural environments.
Beatriz Plasencia

Beatriz Plasencia

Tax Expert.

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Beatriz Plasencia González is a professional with a master's degree in taxation, highly specialised in the field of taxation for companies and self-employed workers in Spain. She has experience in diverse professional environments, having completed internships at firms such as Delgado Yumar Asesores and Club Inmobiliario de Canarias, as well as a scholarship at Bufete Aledo. In addition, she has worked in customer service and supplier management in the hospitality sector, which has strengthened her communication and organisational skills. Her profile combines high technical knowledge of corporate taxation with a proactive attitude and the ability to adapt to different accounting environments. She has special expertise in Quickbooks and Xero and their interpretation and transfer to the Spanish General Accounting Plan, which fits perfectly with our integration software. Bea is responsible for onboarding new clients, downloading and forwarding all notifications to clients with explanatory notes, and providing unconditional support, together with the accountant on duty, during the AEAT (Spanish Tax Agency) requirements received by our clients.
Beatriz Bejarano

Beatriz Bejarano

Finance Manager | Senior Accountant.

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Beatriz is an expert in international tax law and is currently based in Spain focusing on accounting, month-end close, and overall tax compliance for companies. She strengthens financial processes through robust internal controls and executive-ready reporting, ensuring reliable data for decision-making. She previously spent nearly a decade in the UK in senior finance and accounting roles in Bristol, leading budgeting, margin analysis, forecasting, and the consolidation of management accounts in partnership with divisional finance leadership. This international background underpins her cross-border perspective, team coordination skills, and ability to align financial performance with business goals.

labour team

Luis Bazán

Luis Bazán

Senior Legal Labour Advisor.

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Luis Bazán is a distinguished HR Director and Senior Legal Labour Advisor with extensive expertise in Employment and Commercial Law. His career spans a wide range of roles, from HR generalist positions to specialized legal advising, encompassing Employee Relations, Payroll Management, and Full Lifecycle Recruitment. His proficiency in these areas is complemented by his international experience, particularly in managing complex projects during his five-year tenure in London.
Sergio Bujalance

Sergio Bujalance

Senior Legal Labour Advisor.

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Sergio is an expert in labor relations and social security law, serving as a Labor Technician at Strong Law/Incwell. His role involves advising on socio-labor issues, ensuring compliance with labor laws, and providing strategic guidance on human resource management.
Alejandro Galera

Alejandro Galera

Legal Labour Advisor | Director of Happiness.

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Alejandro Galera is a human resources professional with experience in talent management, workplace wellbeing and organisational development. He is currently Happiness Director at Strong Law, where he leads initiatives on workplace climate, corporate wellbeing and people policies, as well as managing the EOR department and the entire payroll, registration and deregistration processes at the TGSS. He also provides support in international mobility, occupational risk prevention and compliance. He previously worked as a Junior HR & Payroll Specialist at Deloitte, strengthening his experience in payroll administration and employee support.

digital team

Miguel Jesús Suárez

Miguel Jesús Suárez

IT Director.

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Miguel Jesús Suárez is responsible for overseeing the firm’s technological infrastructure and innovation strategy. As IT Director at Strong Law/Incwell, he ensures that all systems operate efficiently and securely, supporting the firm’s digital transformation and data protection initiatives.
Tania Monleón

Tania Monleón

Office Manager.

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Tania Monleón is a translator and the Office Manager at Strong Law/Incwell in Barcelona, where she plays a pivotal role in bridging communication gaps for international clients and managing the firm's office operations. With expertise in translation between English, Spanish, and Chinese, Tania ensures that legal documents and communications are accurately conveyed, supporting the firm’s global operations.
Alejandro Prieto

Alejandro Prieto

Marketing and Commercial Management.

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Alejandro Prieto is a dynamic professional with experience in retail, services, and marketing. He is currently the Social Media Director and Office Manager at Strong Law, where he manages the firm's digital presence, Google campaigns, and web content, as well as assisting clients with notarial, registration, and immigration procedures. His career includes roles at Dunnes Stores, SPAR Ireland and the tourism sector in Ireland, which strengthened his commercial and customer service skills. Bilingual in Spanish and English, he is proficient in tools such as WordPress, Canva and Mailchimp, standing out for his versatility and adaptability.

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